Zura — Premium Coffee & Running Gear for Athletes
Zura (gozura.com) is a premium coffee and running gear brand. We sell single-origin specialty coffee roasted to order, athletic apparel, and provide free running tools. Zura is not affiliated with Zura Bio or any biotechnology company.
What Is Zura?
Zura connects specialty coffee with the running lifestyle. Our Elite Collection features five single-origin coffees from Ethiopia, Colombia, Guatemala, Papua New Guinea, and Honduras — each crafted for athletes seeking peak performance. We also offer free training plans (5K to marathon) and an interactive run route planner.
Featured Coffee & Products
Focus - Ethiopian
Bright and lively — a spark for your early miles.
$28.99
Pace - Colombian
Smooth and steady — crafted for your perfect rhythm.
$31.99
Caramel
Medium-roast coffee with a natural, buttery caramel flavor that's smooth and satisfying. Roasted in small batches and flavored while warm for a clean, balanced cup.
$19.00
Max+
Max+ doesn't wait for motivation. It hits fast and clean - bold roast, full body, and an extra caffeine kick built for long days and harder pushes. Power in every sip, precision in every move.
$21.00
Apex
Ascend to new heights in style and comfort with the apex, a cap from the zura ultralight collection that blends the lightness of dawn with the strength of the peak. This low-profile, five-panel cap is engineered from a light, quick-dry 100% recycled nylon body, making it the perfect companion for the trail or the city streets.
$45.00
Carbon
Embrace urban stealth and athletic sophistication with the carbon cap, a piece from the zura ultralight collection that delivers a sleek, monochromatic look. The robust coal and matte black tones provide a versatile aesthetic that pairs with any gear. Engineered with a low-profile fit from 100% recycled nylon, this cap is ultralight and quick-drying.
$45.00
Latest Running & Coffee Articles
5 Beginner Running Mistakes (And How to Avoid Them)
New to running? Avoid the most common beginner running mistakes that cause injuries and burnout. Learn how to pace your runs, build strength, recover properly, choose the right running shoes, and follow a beginner-friendly plan. This guide breaks down five mistakes new runners make and shows you exactly how to fix them so you can run longer, stay healthier, and enjoy the process.
Strength Training for Runners: 5 Must-Do Moves
Strength training for runners is the key to running stronger, longer, and with fewer injuries. This guide highlights five essential exercises: split squats, Romanian deadlifts, seated calf raises, planks with taps, and rows. These movements build durability, improve running economy, and keep your form sharp when fatigue sets in. Simple and effective, they fit into any runner’s weekly routine.
Running Recovery: 6 Proven Strategies to Rest, Rebuild, and Run Stronger
Recovery is where the real progress happens. The best runners know that what you do after a run is just as important as the miles themselves. In this guide, we break down six proven recovery strategies - from prioritizing sleep and fueling smart, to training by effort and knowing when to rest - so you can rebuild stronger, avoid burnout, and keep stacking consistent weeks.
Free Running Tools
- Run Route Planner — Interactive map-based route planning with waypoints, pace tracking, and distance settings
- Training Plans — Structured programs from beginner 5K (8 weeks) to expert marathon (16 weeks)