Premium coffee and gear for athletes and performance enthusiasts

Shop Premium Coffee & Athletic Gear

Discover our complete collection of premium coffee blends and performance gear designed for athletes.

ZURA ELITE

Focus - Ethiopian

Bright and lively — a spark for your early miles.

$28.99

Pace - Colombian

Smooth and steady — crafted for your perfect rhythm.

$31.99

Flow - Brazilian

Balanced and mellow — your companion for the long haul.

$30.99

Thrive - Papua New Guinean

Vibrant and rich — a fresh start in every cup.

$26.99

Endure - Honduran

Deep and bold — with character that carries you through.

$29.99

ZURA RUN-CLUB

Caramel

Medium-roast coffee with a natural, buttery caramel flavor that's smooth and satisfying. Roasted in small batches and flavored while warm for a clean, balanced cup.

$19.00

Mocha

Medium-roast coffee with a bold, natural mocha flavor that's rich and indulgent. Crafted in small batches and infused while warm for a smooth, balanced finish.

$19.00

Pecan Pie

Our rotating special! Medium roast coffee with notes of roasted pecans, caramelized sugar, and browned butter for a warm, nutty sweetness. Roasted to order in small batches and lightly flavored by hand with all-natural ingredients.

$21.00

Trailhead Blend

Grounded and rich, with cocoa, caramel, and almond tones. Trailhead is warm, steady energy - the first step to adventure.

$21.00

Max+

Max+ doesn't wait for motivation. It hits fast and clean - bold roast, full body, and an extra caffeine kick built for long days and harder pushes. Power in every sip, precision in every move.

$21.00

Decaf Blend

Quiet focus meets full flavor. A rich, balanced decaf, sourced from Peru, that keeps the ritual alive - bold taste, clean finish, decaffeinated.

$19.00

ZURA BRAND

Mossline

Ultralight two-tone running hat. Premium performance fabric with breathable mesh panels. Mossline colorway features warm beige and tan tones perfect for sunny trail runs.

$39.00

Carbon

Ultralight two-tone running hat. Premium performance fabric with breathable mesh panels. Carbon colorway features sleek black and charcoal tones for a modern athletic look.

$39.00

Daybreak

Ultralight two-tone running hat. Premium performance fabric with breathable mesh panels. Daybreak colorway features soft cream and pale yellow tones inspired by early morning runs.

$39.00

Apex

Ultralight two-tone running hat. Premium performance fabric with breathable mesh panels. Apex colorway features classic black and white contrast for a timeless performance aesthetic.

$39.00