Premium coffee and gear for athletes and performance enthusiasts

Shop Premium Coffee & Athletic Gear

Discover our complete collection of premium coffee blends and performance gear designed for athletes.

ZURA ELITE

Focus - Ethiopian

Bright and lively — a spark for your early miles.

$28.99

Pace - Colombian

Smooth and steady — crafted for your perfect rhythm.

$31.99

Flow - Brazilian

Balanced and mellow — your companion for the long haul.

$30.99

Thrive - Papua New Guinean

Vibrant and rich — a fresh start in every cup.

$26.99

Endure - Honduran

Deep and bold — with character that carries you through.

$29.99

ZURA RUN-CLUB

Caramel

Medium-roast coffee with a natural, buttery caramel flavor that's smooth and satisfying. Roasted in small batches and flavored while warm for a clean, balanced cup.

$19.00

Mocha

Medium-roast coffee with a bold, natural mocha flavor that's rich and indulgent. Crafted in small batches and infused while warm for a smooth, balanced finish.

$19.00

Pecan Pie

Our rotating special! Medium roast coffee with notes of roasted pecans, caramelized sugar, and browned butter for a warm, nutty sweetness. Roasted to order in small batches and lightly flavored by hand with all-natural ingredients.

$21.00

Trailhead Blend

Grounded and rich, with cocoa, caramel, and almond tones. Trailhead is warm, steady energy - the first step to adventure.

$21.00

Max+

Max+ doesn't wait for motivation. It hits fast and clean - bold roast, full body, and an extra caffeine kick built for long days and harder pushes. Power in every sip, precision in every move.

$21.00

Decaf Blend

Quiet focus meets full flavor. A rich, balanced decaf, sourced from Peru, that keeps the ritual alive - bold taste, clean finish, decaffeinated.

$19.00

ZURA BRAND

Apex

Ascend to new heights in style and comfort with the apex, a cap from the zura ultralight collection that blends the lightness of dawn with the strength of the peak. This low-profile, five-panel cap is engineered from a light, quick-dry 100% recycled nylon body, making it the perfect companion for the trail or the city streets.

$45.00

Carbon

Embrace urban stealth and athletic sophistication with the carbon cap, a piece from the zura ultralight collection that delivers a sleek, monochromatic look. The robust coal and matte black tones provide a versatile aesthetic that pairs with any gear. Engineered with a low-profile fit from 100% recycled nylon, this cap is ultralight and quick-drying.

$45.00

Daybreak

Ignite your day with the daybreak cap, the vibrant cap from the zura ultralight collection designed for dynamic energy and peak performance. Crafted from a lightweight, quick-dry 100% recycled nylon, this five-panel hat is built to keep you cool when the pace picks up. The bold neon lime and crisp off-white contrast panels are a visual jolt of energy.

$45.00

Mossline

Connect with nature in the mossline cap, a cap from the zura ultralight collection that blends organic tones with technical performance. The deep moss and sage contrast panels offer a refined, earthy palette, while the quick-dry 100% recycled nylon fabric ensures you stay comfortable on every expedition.

$45.00